Building Philosophy
Human-friendly.
The building harmoniously interacts with human senses to receive positive energy from the creative handicrafts in the interior and exterior designs which enriches the internal human power from environs made by humankind, not machines.
Civilization Friendly.
The positive energy is derived from the artistic elements in the building and the delicate adornments of rooms and restaurants, which are inspired by Nubian and ancient Egyptian heritage creating the first connection to the timeless ancient civilization. The rooms are named after great legends in the history of ancient Egypt who had an ethical impact on our history, starting with viziers Kagmeni and Phatahotep, renowned for their moral teachings; their wisdom and insights are among the oldest literature in the world. Each room tells a noble tale connecting with the lofty principles of ancient Egypt civilization.
Environmentally Friendly.
The building integrates with the surrounding nature of the desert and Nile River, relying on natural materials in the surrounding environment in construction, such as Aswanian granite - sandstone - pottery - earthenware ceramics. The region's environmental dimension is considered in colour curation according to the desert environs. The hot colours of yellow and brick are extracted from the oxides of stones and desert minerals. The cold colours convey Nile River shades of green-blue grades.
The project aims to reduce carbon emissions during construction or operation by relying on solar power, natural ventilation, natural lighting, local raw materials, homegrown talents, and human resources, avoiding machinery intervention.